Our Group operates an AD platform business and a Marketing SaaS business.
The AD platform business maximizes ad revenue and efficacy for online media and advertisers by providing platforms that use ad technology to instantaneously select and display user-specific ads on websites and smartphone apps. Specifically, services we provide in GENIEE SSP for online media and GENIEE DSP for advertisers and ad agencies.
When an ad is distributed via GENIEE SSP or GENIEE DSP, commission fees (i.e. sales for our Group) are paid to our Group
Solution offers platforms for increasing the efficiency of work typically performed by a company’s marketing or sales staff. This includes the automation of the complex processes or large-scale tasks related to target client list creation, individual approaches to potential customers to up product/service purchase/contract conclusion, and the repeat purchase by customers. Specifically, products including the marketing automation platform GENIEE MA and the cloud-based customer relations management (CRM) and sales force administration (SFA) system GENIEE SFA/CRM.
In general, GENIEE MA and GENIEE SFA/CRM sales are based on system or service usage fees (i.e. sales for our Group) paid on a monthly basis.
Our Group’s net sales are driven mainly by GENIEE SSP, which was launched in 2011. As of FY2020, net sales from the ad platform business comprised approximately 80% of all net sales.
Moving forward, we will expand sales for GENIEE DSP (launched in 2014), GENIEE MA (launched in 2016), and GENIEE SFA/CRM（Succeed in 2018） and expect that the balance of this composition will gradually change over time.
Our Group provides services for businesses. Many Japanese companies tend to use a relatively larger percentage of advertising budgets towards the end of the fiscal year. As such, it is typical for our net sales to increase during the fourth quarter.