At Geniee, Our purpose is to create a world where anyone can succeed at marketing. Under this purpose, since our founding we have achieved continuous sales growth as a technology company founded in Japan. Below, we introduce the strengths of the Geniee Group.


Technology developmentTechnology
An organization of engineers creating innovative products

The Geniee Group is an organization of About 140 engineers. As of 2022. We are actively engaged in new technology R&D as we pursue the development of innovative products.

Proprietary development of all products

All our Group’s products, including GENIEE SSP, GENIEE DSP, GENIEE DMP, and GENIEE MA, are developed and offered internally. This enables timely responses to customer demands and evolutions in technology.

OEM provision to companies in Japan and overseas

Not only does our Group provide proprietary ad distribution platforms under the Geniee brand, we also provide OEM development to companies in Japan and overseas. (OEM stands for original equipment manufacturing, and here refers to providing SSP and DSP development services for other company brands.)

Big data processing technology and AI utilization

Our Group ad platforms process several million bids (ad distribution orders) per second and our daily data processing volume is nearly 15 terabytes. To process this massive data at ultra-high speeds, our system platform is fully handmade.
We use big data and AI (artificial intelligence) to increase ad distribution precision and advance automation.

  • OEM provision concept

    OEM provision concept

  • Big data/AI utilization concept

    Big data/AI utilization concept

Business development capabilities Business development capabilities
  • Balanced personnel struct

    Geniee is comprised of approximately one-half product development engineers and one-half sales and support staff. Staff work together to promote business expansion.

  • Parent Business-specific employee

    Parent Business-specific employee

Entrepreneurial spirit

Geniee staff have an entrepreneurial spirit that embodies our brand image and represents our ability to overcome difficulty. This entrepreneurial spirit enables us to create innovative products and expand sales in Japan and throughout Asia.

SBグループSoftbank Group
  • Softbank Group

    Geniee is a member of the Softbank Group Corp., the parent of Softbank Corp., which owns approximately 30% of Geniee voting rights. In addition to receiving numerous business benefits, our Group has also established a structure for collaboration.

    Balanced personnel structure

    We have established capital and business alliances with numerous communications carriers and major business overseas and in Japan, including Softbank Corp.

  • Japanese and oversea patners(except)

    Japanese and oversea patners(except)

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