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INVESTOR RELATIONS
BUSINESS MODEL
Our Group operates an AD platform business and a Marketing SaaS business.
① AD platform business
The AD platform business maximizes ad revenue and efficacy for online media and advertisers by providing platforms that use ad technology to instantaneously select and display user-specific ads on websites and smartphone apps. Specifically, services we provide in GENIEE SSP for online media and GENIEE DSP for advertisers and ad agencies.
When an ad is distributed via GENIEE SSP or GENIEE DSP, commission fees (i.e. sales for our Group) are paid to our Group
② Marketing SaaS business
Solution offers platforms for increasing the efficiency of work typically performed by a company’s marketing or sales staff. This includes the automation of the complex processes or large-scale tasks related to target client list creation, individual approaches to potential customers to up product/service purchase/contract conclusion, and the repeat purchase by customers. Specifically, products including the marketing automation platform GENIEE MA and the cloud-based customer relations management (CRM) and sales force administration (SFA) system GENIEE SFA/CRM.
In general, GENIEE MA and GENIEE SFA/CRM sales are based on system or service usage fees (i.e. sales for our Group) paid on a monthly basis.
Business-specific net sales composition
Our company’s advertising platform business, which holds a leading market share in Japan, is driving our revenue growth. In addition, our marketing SaaS business is experiencing rapid expansion through the growth of our enterprise segment.
Furthermore, we have established a new digital PR business and, from July 2024, have made Social Wire a consolidated subsidiary, actively working to expand our business domains.
FY2024 Sales composition by business
About seasonality
Our Group provides services for businesses. Many Japanese companies tend to use a relatively larger percentage of advertising budgets towards the end of the fiscal year. As such, it is typical for our net sales to increase during the fourth quarter.
