Advancements in IoT (Internet of Things, a framework through which various connected devices will exchange data and information), and increased use of VR to increase ad variation are expected to further drive growth on the online ad market (*1).
Also, the online ad market in Asia is expected to maintain its high rate of growth (*2).
Our Group will respond to these trends as well as client needs to achieve two types of business expansion: the expansion of business domains (operational strategy) and the expansion of service provision regions (regional strategy).
We will expand market share for Geniee DSP, MAJIN, and other products and services by expanding from the ad technology domain to the marketing technology domain and utilizing the massive ad distribution-related data and customer platform of our core GenieeSSP platform as well as the ad management knowledge we have cultivated over the years. We also will develop new functions and services.
We currently operate offices in five countries, mainly in Southeast Asia, to provide GenieeSSP services to local companies. Moving forward, we will strengthen our global development structure and win new clients to develop untapped markets as we aim to be the most recognized technology company in Asia.
※1：Yano Research Institute "Online Advertisement Market in Japan: Key Research Findings 2017"
※2：Digital Infact "Southeast Asia Six major countries Internet advertising market survey 2017"