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Geniee, Inc. (Head Office: Shinjuku-ku, Tokyo; President & CEO: Tomoaki Kudo; hereinafter, “Geniee”) announces that it has entered into an investment contract with AdPushup, Inc. (Head Office: Delaware, US; co-founders Atul Agarwal and Ankit Oberoi; hereinafter, “AdPushup”), a provider of ad revenue optimization product aimed at web publishers and online media companies globally.

1. Purpose of the investment

This investment is intended to integrate Geniee’s solutions, designed to maximize ad revenue for Internet media publishers, with AdPushup’s display ad-based revenue optimization capabilities, and provide combined services to users in Japan and Southeast Asia where the Geniee SSP (“Supply Side Platform”) is used. This is expected to further improve display ad revenues for publishers in the region.
The companies also plan to expand business in India and the US by providing the Geniee SSP to AdPushup, which conducts transactions with over 400 Internet media companies primarily located in those countries.

2. About AdPushup

Established in the US in 2014, AdPushup is a rapidly growing ad technology company that provides a product, which helps optimize revenue from display ads on the Internet.
The ad revenue optimization product being integrated in this alliance is intended to boost display ad revenues by using machine learning to optimize the layout, size and type of ad in the ad space to suit each individual website visitor. To date, the company has achieved an average revenue optimization of 69% for over 400 web publishers in India and the US.
In 2014, AdPushup received seed round funding from group of including Jonathan Boutelle and Amit Ranjan, previously director of LinkedIn and founder of Slideshare; Ravi Srivastava, Founding Partner at Purvi Capital; Sachin Arora, previously Principal Data Engineer Advertising Products at Yahoo; Kima Ventures; and Microsoft Ventures.
In addition to the capability enhancement and integration with Geniee services, AdPushup also plans to expand and accelerate the services that it provides to web publisher and online media companies across the world.

3. About Geniee

Geniee was founded in 2010. The company develops and provides the Geniee SSP, a platform designed to maximize revenue for Internet media publishers, which currently serves 60 billion impressions per month—the highest in Japan..
Geniee not only provides comprehensive analyses of web browsers and apps for advertisers, but also offers MAJIN, a marketing automation service that utilizes AI and automation to improve marketing activities at every stage right from attracting customers to prompting sales.
As an ad technology firm, Geniee maintains a high level of expertise in realizing revenue and attracting customers while also offering one of the largest support staff structures in Japan.
With regard to overseas expansion, Geniee International Pte. Ltd. was established in 2012, and has since scaled up the support operations needed to maximize revenue for about 2500 companies in Southeast Asia through subsidiaries and joint ventures based in Indonesia, Vietnam, Singapore, Thailand, and Malaysia.