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Geniee, Inc. (Head Office: Shinjuku-ku, Tokyo; President & CEO: Tomoaki Kudo; hereinafter, “Geniee”) announces that today it will execute a capital increase through third-party allocation and transfer of outstanding shares allotted to Fenox Venture Capital as well as BRV Japan Advisers and two other companies.

BRV Japan Advisers Co., Ltd. (Head Office: Minato-ku, Tokyo; Representative Director: John Lee; hereinafter, “BRV”)
Anchor Advisors Inc. (Head Office: Minato-ku, Tokyo; Representative Director: Shinichi Muto; hereinafter, “Anchor Advisors”)
Mizuho Capital Co., Ltd. (Head Office: Chiyoda-ku, Tokyo; President: Hajime Saito; hereinafter, “Mizuho Capital”)
Fenox Venture Capital (Head Office: Silicon Valley, USA; CEO: Anis Uzzaman; hereinafter, “Fenox VC”)


1. Purpose of the capital increase through third-party allocation and transfer of outstanding shares

Last year, Geniee achieved the highest sales in Japan in the Supply Side Platform (“SSP”) industry. In order to further accelerate its business expansion abroad as well, the company has decided to allocate new Geniee shares and to transfer outstanding shares to the following entities: Fenox VC and BRV, which have offices worldwide in locations such as North America and Asia; Mizuho Capital, one of Japan’s leading venture capital; and Anchor Advisors, a company which provides M&A advisory services between Japanese companies and companies primarily in North America, Southeast Asia, and India, and which also engages in venture capital activities.


2. About BRV

BRV Group is a venture capital company which originated from the VC division of a major mobile communications firm in Europe. BRV has offices in the US (Silicon Valley), Japan, Korea, China as well as other locations. It invests in startups, such as online payment system startups, and provides services for the mobile sector with a particular focus on later-stage companies based in North America, China, and Japan. BRV group also draws on the strengths of its global network to provide support for overseas expansion of investee companies. Investors include major SWFs, institutional investors, and well-known entrepreneurs in Europe and the US. It is one of the world’s leading venture capital firms which also had the foresight to invest in Paypal in 1998.


3. About Anchor Advisors

Anchor Advisors is primarily engaged in M&A advisory services between Japanese companies and companies abroad. The company’s strengths lie in cross-border M&A advisory services, especially with companies located within India, Southeast Asia, and North America. Thus far, Anchor Advisors has built up a proven track record of advisory services for companies that have expanded their businesses into India, including such companies as SG Holdings and the YKK Group.


4. About Mizuho Capital

Mizuho Capital is the venture capital arm of Mizuho Financial Group, one of Japan’s leading comprehensive financial groups. Backed by an extensive global network and partnerships with group companies, Mizuho Capital has a proven track record of investing in companies at every phase from startup to later-stage, and assisting them in achieving listings on the stock exchange.


5. About Fenox Venture Capital

Headquartered in Silicon Valley in the US, Fenox VC is a venture capital firm that has provided investment for approximately 65 companies to date across North America, Japan, and Southeast Asia. In Japan, the company has provided investment for Evolable Asia Corp. (listed on Mothers section of the TSE on March 31, 2016) Metaps Inc. (listed on Mothers section of the TSE on August 28, 2015), and DLE Inc. (listed on Mothers section of the TSE on March 26, 2014 and revised to the First Section of the TSE on April 15, 2016). In addition to these already listed companies, Fenox VC has also provided investment for other companies such as Terra Motors Corp., Money Forward, Inc., ZUU Co., Ltd., FiNC Inc., and I AND C-Cruise Co., Ltd. Fenox VC has built up a proven track record of supporting investee companies achieve their goal of overseas development.


6. About Geniee

Geniee develops and provides the Geniee SSP, a platform designed to maximize revenue for internet media publishers which has achieved among Japan’s highest number of impressions at some 60 billion impressions. Geniee also provides marketing support services for advertisers and advertising agencies. Geniee provides a one-stop solution for SSP, DMP, and DSP with expert know-how as an ad technology specialist.

With regard to overseas expansion, Geniee International Pte. Ltd. was established in 2012, and has since provided the support needed to maximize revenue for about 2500 companies in Southeast Asia through subsidiaries and joint ventures based in Indonesia, Vietnam, Singapore, Thailand, and Malaysia.