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INVESTOR RELATIONS
OUR BUSINESS
Our Group maximizes ad revenue and efficacy for online media and advertisers by providing platforms that use ad technology to instantaneously select and display user-specific ads on websites and smartphone apps.
Framework of RTB-based online ad distribution
Real-Time Bidding (RTB) is a framework for distributing the ads with the highest unit price via an auction for each ad. This technology enables transactions for online ad slots in real time. Ads are displayed in an average of less than 0.1 seconds from the time the user accesses the website.
Overview of major services
GENIEE SSP
GENIEE SSP is a platform for maximizing ad revenue for online media, etc.
RTB technology is used to distribute optimal ads selected via an auction format for each user to ad slots on websites and apps.
GENIEE SSP is linked to systems in Japan and overseas, including DSP and ad networks. With a large number of ad transaction (auction) participants, we use a proprietary ad distribution optimization algorithm to achieve more effective ad distribution.
GENIEE DSP
GENIEE DSP is an ad purchasing platform for maximizing advertiser profit.
By connecting this platform with GENIEE SSP including others, we are able to distribute ads to slots selected based on advertiser needs. Ad slots are selected based on data on internet users past behavior history, purchasing history, positioning information, and more. This promotes the selection of user groups assumed to be the most ideal as the advertiser’s target audience.
GENIEE DMP
GENIEE DMP is a platform for storing, analyzing, and utilizing data.
This platform can merge the private data gathered by advertisers and online media, including customer information, sales and purchasing information, and history of accessing our website, with public data gathered on the internet, including data on user interests and concerns. The platform then analyzes and utilizes this data.
GENIEE MA
GENIEE MA is a platform for automating corporate marketing activities, efficiently targeting latent customers, driving purchasing interest, and executing purchasing transactions and contracts.
By linking with GENIEE DMP, GENIEE MA enables high-precision user targeting through the use of big data. Furthermore, GENIEE MA enables efficient and easy marketing activities through the use of email distribution, app push notifications, and message distribution and automated message response via the LINE app.
GENIEE SFA/CRM
GENIEE SFA/CRM is a cloud service that combines the client management, negotiation management, and data analysis functions of customer relationship management (CRM) and sales force automation (SFA) system for negotiation management systems. GENIEE SFA/CRM features a screen design that is highly intuitive, organized, and customizable. One of the key features of GENIEE SFA/CRM is the ability to visualize customer and sales information in real-time. Regardless of time, place, or device, GENIEE SFA/CRM enables all users to ascertain information data, promoting improved productivity and work efficiency.
Using GENIEE SFA/CRM in combination with our marketing automation GENIEE MA can lead to improved closing rates and enable users to screen high potential leads. The efficient linking of marketing and sales can maximize opportunities.
GENIEE CHAT
GENIEE CHAT is a chat-based customer service tool that enables the simple installation of chat-based customer support on a website.
Offering features such as automated push notifications and anonymous communication, GENIEE CHAT creates engagement opportunities with customers and contributes to improving site bounce rates. GENIEE CHAT can reduce mismatches during purchasing and applications and improve customer satisfaction and reduce SG&A expenses.
Not only does our Group offer these ad distribution and marketing automation platforms under the GENIEE brand, we also provide OEM development to over 80 companies in Japan and overseas. (OEM stands for original equipment manufacturing, and here refers to providing SSP and DSP development services for other company brands.)
As a certified Google Media Solutions Partner, GENIEE also offers the ad distribution services Google AdSense and DoubleClick Ad Exchange for online media.
Our Group provides GAURL, our proprietary development technology, to help customers achieve stable management of Google AdSense in accordance with the rules outlined by Google.
